How is it different from a traditional sauna?

An infrared sauna warms the body directly with light rather than heating the air, so clients get a deep sweat at a more comfortable, lower temperature. That gentler experience appeals to people who find traditional saunas too intense, widening your potential market.

What benefits can I honestly promote?

Relaxation, recovery, a satisfying sweat and a sense of wellbeing — these are what clients value and return for. Keep wellness claims gentle and honest, focus on the experience and the routine, and clients are happy long-term members.

Who must I screen out?

Pregnant clients (without clearance), those with heart or blood-pressure conditions, anyone who tolerates heat poorly, and clients who have been drinking alcohol. Remind everyone to hydrate. Your training will cover safe use.

How should I price it?

Memberships and packages work best, since clients come regularly and the running cost per session is low. Single sessions should be priced to nudge clients toward a membership.

Infrared Sauna

An infrared sauna warms the body directly with infrared light rather than heating the air, for a deep, comfortable sweat at a gentler temperature than a traditional sauna. Loved for detox, relaxation and recovery, it is a flagship wellness service with broad appeal and strong membership potential.

30–45 min sessionNo downtimeDeep, comfortable sweatDetox & relaxation

Overview

What an infrared sauna is — in plain terms

Infrared warms the body directly, not the air

How it works

Gentler than a traditional sauna

Temperature

30–45 min

Session time

None

Downtime

Minimal — passive for the client

Hands-on time

Detox, relaxation, recovery, wellbeing

Best for

An infrared sauna uses infrared light to warm the body directly, rather than heating the surrounding air the way a traditional sauna does. This means clients get a deep, satisfying sweat at a more comfortable, lower air temperature — many people who find traditional saunas too intense love infrared for exactly this reason. The gentle, penetrating warmth supports relaxation, recovery and a feeling of detox and wellbeing.

Sessions are simple and passive: the client relaxes in the cabin for 30–45 minutes and enjoys the warmth. There is no downtime, just a refreshed, relaxed feeling afterwards. Its broad, easy appeal makes it one of the most popular entry points into the wellness market.

For your business, an infrared sauna is a flagship wellness draw: it attracts a wide audience (including plenty who never book facials), runs almost entirely hands-off, and is perfect for memberships and packages. It needs more space than most treatments, but it can anchor a whole wellness offering.

How a session works

What happens in a session

Welcome & advise

Check there are no contraindications, explain to stay hydrated, and settle the client into the warmed cabin.

Relax in the warmth

The client relaxes in the infrared cabin for 30–45 minutes, enjoying a deep, comfortable sweat at a pleasant temperature.

Cool down

Help the client cool down gently afterwards and rehydrate with water.

Rebook

No downtime — just a relaxed, refreshed feeling. Recommend regular sessions and a membership for ongoing benefits.

Why offer it

Why an infrared sauna is a flagship wellness service

Very broad appeal

Attracts a wide audience — including many clients who never book beauty treatments.

Almost no hands-on time

The client relaxes alone in the cabin, so it runs with minimal staff input.

Perfect for memberships

Clients return regularly, making it ideal for subscriptions and packages.

Gentler than traditional saunas

The comfortable temperature suits clients who find normal saunas too intense — a wider market.

Anchors a wellness offering

A standout service that a whole recovery and wellness menu can be built around.

Treatable areas

What it supports

Detox & sweatA deep, comfortable sweat clients associate with detox.

RelaxationDeeply calming warmth and quiet time.

RecoveryPopular with active and wellness-minded clients.

Wellbeing routineA regular ritual clients build into their week.

Who it suits

Who to treat — and who to gently turn away

✓ Great for

✓Wellness clients wanting detox and relaxation
✓Those who find traditional saunas too hot
✓Active clients seeking recovery
✓Clients wanting a regular wellbeing ritual

✕ Not suitable for

✕Pregnant clients, without medical clearance
✕Those with heart conditions or low/high blood pressure — check first
✕Clients who can't tolerate heat or dehydration easily
✕Those under the influence of alcohol
✕Anyone advised by a doctor to avoid heat or saunas

Related treatments

Treatments that pair well with an infrared sauna

Near Infrared Therapy

Focused near infrared light for targeted recovery.

Pressotherapy

A relaxing drainage treatment to follow the sauna.

Wellness & Recovery

See the full range of recovery and wellness treatments.

FAQ

Questions people ask about infrared saunas

For many wellness-focused businesses, yes. It attracts a broad audience (including non-beauty clients), runs almost hands-off, and is ideal for memberships — so although it needs more room than most treatments, it can anchor a whole recovery offering and bring in steady, recurring income.

Add an infrared sauna to your space

Tell us your available space and wellness goals — we will help you choose the right infrared sauna and model the membership economics.

Request a quote

An infrared sauna warms the body directly with infrared light for a deep, comfortable sweat at a gentler temperature than a traditional sauna — loved for detox, relaxation and recovery. A flagship wellness service with broad appeal and strong membership potential, it suits wellness spaces and small studios with room to grow. Lazzybeauty supplies infrared saunas with guidance and friendly after-sales support.

Infrared Sauna